Who needs one
Manufacturers keep the register (Article 9(12)). Importers file complaints in the manufacturer's register or in their own (Article 11(10)). Distributors pass information on; they do not keep the register.
What goes in it
Complaints and accident reports about the safety of your products where the person says the product is dangerous, plus every recall and corrective measure taken to bring a product into conformity. Keep only the personal data you need to investigate, and delete it at the latest five years after you entered it.
When the product turns out to be dangerous
Act at once: corrective measures, information to consumers, and a notification to the market surveillance authorities through the Safety Business Gateway (Article 9(8)). An accident that caused a death or serious harm to someone's health and safety must be notified there too, without undue delay (Article 20).
Need the consumer notice for a recall? Use the recall notice generator. Checking a whole listing? Use the listing check.